No plagiarism, guaranteed! This proposal could be regarded as an excellent one, it that it facilitated a breakdown of the different market segments the company had, and enable its personnel to focus on them using appropriately constructed strategic models. Ø What are your success indicators? Prod. 0000059437 00000 n Our academic experts are ready and waiting to assist with any writing project you may have. Circulation of National Geographic Magazine (NGM) had declined from 7.3 million in 2000 to 5.2 million in 2009. Fahey was well aware that with a shift in market and the popularity of digital technologies, NGS would not have equal footing by solely depending on printed publications as its main source of income and in response he made some immediate changes such as establishing diverse management team to revamp NGS’s culture, encouraging healthy risks bringing cross divisional collaboration and vision. Only 23% members had a feeling of belonging. 0000040412 00000 n By illuminating issues of science with facts NGS sought to empower its international audience however in the process was risking its reputation for objectivity as well as exposing its partners’ activities and interests negatively. As a manager, it is important to create a balance between scarce resources and the respective organizational needs. Situation analysis and stakeholder analysis 2. You plan should include: • A narrative description of your strategic approach, referencing appropriate course readings, including the principles of persuasion that you will apply • 1 communication objective for each business objective • Target audiences/influencers for each communication objective • One communication tactic to help achieve each of the communication objectives, including a description of each tactic, the channels/media to be used to implement the tactic, and 2-3 success measures Just like with Helix (I attached “Example Helix Assignment”), you should use the below expanded outline (do the below for each business objective). 0000041492 00000 n Home » Case Study Analysis Solutions » The National Geographic Society, In January 2010, John Fahey, CEO and Chairman of the Executive Committee of the Board of Trustees of the National Geographic Society in Washington DC, (NGS), must determine the best way to organize the 121 years the organization focused on the mission to a world of digital convergence rate and lower sales of magazines. # : 311002-PDF-ENG, - Inhouse team of MBAs and CFAs (not reliant on freelancers), We are the Number 1 Case Study Solution Provider In the Case Study Help Niche, The Valuation and Financing of Lady M Confections, THE ORDER MANAGEMENT REENGINEERING AT HEATWAY. 0000017368 00000 n Nevertheless, the leadership of NGS was convinced that the new mission would drive the organization to develop contents that are credible, authoritative, pleasant, readable, inspirational and appropriately descriptive to enable significant product differentiation in the market place, especially with regard to the challenges that emanate from advocacy orientated entities. �}x�T����@]�����d�&eTf��Q%�qFL�oRGX̰���ǒ�N� �FӭDǒ`��������,�V0 ����%;��h���Z�n�6^AǦ}�~v�s\2l��R> ����$�{0��edq�c��ʪ�l�]h֒��U�|Z�)A֟��>菫 Leaders were judged on the success of their department rather than NGS as a whole. Another issue was that advertising revenues came down by 30% to 40% in the last few years. IMPORTANT: For an excellent introduction to the case method, read John Hammond’s “Learning by the Case Method” article attached. 0000042174 00000 n English version was also provided for more than 200 countries. 9000 scientific researches had been funded by the mission program department. NGS has another issue of not giving incentives to their employees. In National Geographic Society (NGS), there is notably poor feedback, which has contributed to slack work attitude, demotivation of employees, increased absenteeism, and constant failure to finish daily workloads. 0000060085 00000 n 0000041899 00000 n Organizational structure. Make sure your metrics are SMART (reference SMART goals in the textbook if you need additional information) Word length for part 2: 1000-1200 words This is not a research paper – you should only reference (follow APA guidelines for in-text citations) readings from CMN6010 or other CMN courses. 0000042227 00000 n 0000077275 00000 n Global Media Group (GMG) brought them onto the same page and presented NGS as a global brand. The proposal for new membership was therefore a vital towards the future development of NGS ensuring that the organization would remain viable and sustainable in future market. Hence, by rebuilding the organization, Fahey was preparing NGS for the digital era and in order to ensure the success of this endeavor, he took a radical approach in creating a senior management of ecommerce position that would coordinate NGS’s web-based offerings across various divisions, create an integrated ecommerce strategy that leveraged the NGS relationship with its subscribers and maximizing that relationship by providing its customers products they wanted to purchase. Our case solution is based on Case Study Method expertise & our global insights. There was a purpose behind every story telling. #: 311002-PDF-ENG, The National Geographic Society Harvard Case Study Solution and HBR and HBS Case Analysis, The National Geographic Society (Abridged), John Fahey President and CEO of National Geographic Society In-Class Comments 02112011 Video, An Interview with John Fahey President and CEO of National Geographic Society Video, Social media: The New Hybrid Element of the Promotion Mix, Augusta National Golf Club Controversy (B), Augusta National Golf Club Controversy (C), Augusta National Golf Club Controversy (A), Co-Creation: Harvesting the Unconscious to Create Value for Business and Society, Canadian Cancer Society: Fundraising Controversy, Wintel (F): From Multi-Geographic Contact to Open Source, Advanced Book Exchange: Geographic Growth of an Internet-Based Business. 0000002904 00000 n We are an established and reputable company, with over 10 years in the essay business. Editions in 33 languages have been published by National Geographic Magazine (NGM) and were circulated in more than sixty countries by 2010. The idea was to engage, educate and involve NGS audience by providing personalization as well as niche interest through developing an ecommerce strategy. Case Study #2 National Geographic This case has two parts: 1. Reference this. Another issue was from member’s side. 0000010161 00000 n ߊ>˯R&}�B=�%:�N�͖zz�.��)���qMܬ2L�n�ey@z�����Z;N�1f d�y��������p�. To compete in the digital world the organization had to shift from providing limited platform deliverables in a form of magazine or network programming to a more robust multiplatform digital business. Company Registration No: 4964706. NGS had built a brand image that was characterized by high levels of objectivity and excellent scientific stores, yet it taking a new approach in spite of this image, because of the emerging trends that was threatening it survival in the current market. He wanted to hire an e-commerce executive. 19 0 obj <> endobj I also attached the textbook of this course. For the past 100 years National Geographic Society (NGS) has successfully generated revenue through its magazine subscriptions and network television programming highlighting human interest stories rather than focusing on purely science based content. He wanted NGS to remain in the industry for the next 110 years. With the evolution of technology, e-commerce has gained important role in today’s business. 0000001689 00000 n Print media revenue has downward trend. 0000498717 00000 n All work is written to order. Change management. Feedback allows managers to understand the ability of their workers to handle diversity and stress. Second largest magazine readership title was held by National Geographic Magazine. Feedback is very critical in any level of interaction. The National Geographic Society (Abridged) Case Solution,The National Geographic Society (Abridged) Case Analysis, The National Geographic Society (Abridged) Case Study Solution, In January 2010, John Fahey, President, CEO and Chairman of the Board of Trustees' Executive Committee in Washington, DC, the National Geographic Society Prod. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non … This arm of the organization provided the efficiency component that was needed within NGS, because it was able to reduce department overlapping and conflicting digital content materials by ensuring and providing more tailored and integrated content offerings. 0 The cases involve one of four business areas: accounting, finance, management, and marketing. xref Therefore, the new mission was advantageous to NGS in that it not only allowed the organization to publish magazines and produce television shows, but to pursue a journey where it was able to make discoveries and inspire its global audience. They were not supposed to take risk. Case Analysis Literature & Language Case Study. Their competitors like Disney and Viacom had enough resources to invest. by In addition, there was no coordination among different departments at NGS. VAT Registration No: 842417633. Leo Rafael Reif is the president of the Massachusetts Institute of Technology (MIT) and is currently in the midst of an ensuing storm on the campus. 0000039472 00000 n Readership rate grew from 30 million to 40 million in 2009.
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